Abstract
BackgroundHealth organizations and patients interact over different communication channels and are harnessing digital communications for this purpose. Assisting health organizations to improve, adapt, and introduce new patient–health care practitioner communication channels (such as patient portals, mobile apps, and text messaging) enhances health care services access.ObjectiveThis retrospective data study aims to assist health care administrators and policy makers to improve and personalize communication between patients and health care professionals by expanding the capabilities of current communication channels and introducing new ones. Our main hypothesis is that patient follow-up and clinical outcomes are influenced by their preferred communication channels with the health care organization.MethodsThis study analyzes data stored in electronic medical records and logs documenting access to various communication channels between patients and a health organization (Clalit Health Services, Israel). Data were collected between 2008 and 2016 from records of 311,168 patients diagnosed with diabetes, aged 21 years and over, members of Clalit at least since 2007, and still alive in 2016. The analysis consisted of characterizing the use profiles of communication channels over time and used clustering for discretization purposes and patient profile building and then a hierarchical clustering and heatmaps to visualize the different communication profiles.ResultsA total of 13 profiles of patients were identified and characterized. We have shown how the communication channels provided by the health organization influence the communication behavior of patients. We observed how different patients respond differently to technological means of communication and change or don’t change their communication patterns with the health care organization based on the communication channels available to them.ConclusionsIdentifying the channels of communication within the health organization and which are preferred by each patient creates an opportunity to convey messages adapted to the patient in the most appropriate way. The greater the likelihood that the therapeutic message is received by the patient, the greater the patient's response and proactiveness to the treatment will be.International Registered Report Identifier (IRRID)RR2-10.2196/10734
Highlights
BackgroundCommunications between patients and health care professionals are based on a range of communication channels [1,2,3,4,5,6,7,8,9,10] and influenced by cultural factors [11,12,13]
We have shown how the communication channels provided by the health organization influence the communication behavior of patients
We observed how different patients respond differently to technological means of communication and change or don’t change their communication patterns with the health care organization based on the communication channels available to them
Summary
Communications between patients and health care professionals are based on a range of communication channels [1,2,3,4,5,6,7,8,9,10] and influenced by cultural factors [11,12,13]. Traditional channels supporting these interactions are face-to-face visits and phone calls. Health management organizations (HMOs) are capitalizing on the digital revolution [8,14] and innovating and providing patients with new digital tools [15]. Assisting health organizations to improve, adapt, and introduce new patient–health care practitioner communication channels (such as patient portals, mobile apps, and text messaging) enhances health care services access
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