Abstract
Eric McLuhan’s notion of “transformation theory” remains open for interpretation and analysis. This article provides one such perspective by establishing a process of communication for it. Out of the analysis emerges a key insight: Transformation is the basis for effective communication. Through a transformation into the likeness of the medium of communication, one more effectively transmits their message. This insight not only applies to human communication but also to divine communication with “THE medium,” God Himself. Whether in the human or divine realm, transformation is the marker of effective communication.
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