Communication and Supply Chain Performance in Tanzania Engineering and Manufacturing Design Organisation in Arusha

Abstract

Communication is considered as one of the parameters that positively drive supply chain performance in organizations in various industries and sectors. However, there are limited studies that link communication and supply chain performance specifically in manufacturing industries in Tanzania. Therefore, this study intended to narrow such a gap by assessing the role of communication on supply chain performance in manufacturing firms in Tanzania, with a particular case of Tanzania Engineering and Manufacturing Design Organisation (TEMDO) in Arusha. As case studies research designs fit well with the use of mixed-methods or one of the two extremes (qualitative – quantitative spectrum), this study adopted a qualitative approach and used primary data gathered from respondents using questionnaire and interviews in form of opinions, views and their beliefs. Data collected were analysed using descriptive statistics such as frequencies, percentages, mean and standard deviation. Findings corroborates with other similar studies that communication plays a big role in the supply chain performance at TEMDO Arusha. As different organisations have different styles, forms and tools to communicate, this study revealed through parameters such as open sharing of information, willingness to share information, communication of unforeseen challenges and frequency of exchange of information have a significant impact to communication and consequently to supply chain performance. It is recommended that TEMDO should promote good communication so as to build a good relationship with suppliers to enhance efficiency. The firm should also ensure that it has competent supply chain staff with good communication skills, which will focus on ensuring that supply chain relationships are met. Implication and originality of this paper is that, as styles, modes, tools and culture of communication in organisations evolve, similar and context specific studies on communication and supply chain performance will be of beneficial impact in knowledge, management practice and academia.