Abstract
In this article, we draw on ethnographic research to examine some key communication activism practices of Spain's indignados (15M) movement. The 15M radically transformed communication activism in Spain through its strong political-pedagogical orientation. Here lies the greatest 15M lesson for Communication for Social Change: Ordinary citizens in countries like Spain are rejecting traditional roles as “beneficiaries” of institutional communication campaigns. Instead, they have become active political actors who are able to generate their own processes of political pedagogy and communication. We conceptualize this lesson by positing the existence of three principles of 15M communication activism as a school of politics: the principles of pedagogical sovereignty, action, and networking.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
