Communicating through Non-Communication or Over-Communication

Abstract

Communication is a topic that, at present, represents one of the most in-depth issues at both doctrinal and pragmatic levels. This issue is addressed both concerning interpersonal relationships between individuals and regarding the communication that companies implement within the entrepreneurial structure, and implemented between managers, employees and collaborators, or aimed at third parties outside the companies. The paper seeks to highlight some often underestimated observations regarding communication concerning the dissemination of news and information to the outside world by companies. The article's purpose is not to examine all the elements relating to communication but to focus on some specific aspects that are often not considered, not even at a doctrinal level, in the field of communication. This usually has severe consequences for the company's situation, which, precisely because it does not consider these elements, sees its income, financial, sustainability, and general conditions gradually worsen until it embarks on the dead-end road that leads to voluntary or judicial liquidation.