Abstract
The worldwide practice demonstrates that foreign policy of the states is often directed by a some set of strategic priorities referred to as foreign policy strategy. By communicating this strategy, states declare their intentions and prime concerns, which both aid their internal policy integrity and international perception as a consistent actor. Modern technology and media enable states to conduct systematic outreach or at least sporadically cover of their foreign policy priorities. The purpose of the article is to characterize the problems of application of communication tools in the foreign policy process and determine their role in forming a positive image of Ukraine in the modern world. As the mission of providing of foreign policy is vested in Ministry of Foreign Affairs of Ukraine, its communication practices and tools are examined. The raised issue involves the consideration of modern aspects of diplomacy and communication relations, including the concepts of public diplomacy, as well as media and digital diplomacy. Their tools and practices have been embraced by the Ministry of Foreign Affairs of Ukraine in order to convey some strategic foreign policy directions and state-branding messages, as the well-rounded foreign policy strategy is absent in Ukraine.
Highlights
The modern world is at the stage of fundamental transformations, where the leading states are rethinking their priorities and conceptual principles of interaction with others
Given the complexity of relations between the world’s leading actors, foreign policy strategy is one of the tools to adapt to the new setup and position the state in the modern international environment, as it includes the state’s vision of the future, defining methods to achieve this vision and dealing with global trends and challenges of the international community
It is important to give a signal to the world community about the direction of its movement by communicating its foreign policy strategy
Summary
The modern world is at the stage of fundamental transformations, where the leading states are rethinking their priorities and conceptual principles of interaction with others. ISCSAI 2021 reference to deliberate, detailed plan devised by individuals; 2) to define an organizing principle that is consciously held and used by individuals to guide their decisions; 3) to refer to a pattern in state behavior [1] It should be mentioned, that such differentiation is an analytical tool rather than an actual divide of the meaning as each provides a valuable contribution to the understanding of the quite broad concept of grand strategy. The state’s strategy in international relations may be perceived by monitoring the total amount of government action and not being officially announced, the world practice shows that communicating a strategical views and goals is an important tool for establishing internal dialogue with society and interaction with foreign states. The issue of coverage and explanation of the principles and main directions of Ukraine’s foreign policy acquires special significance as an important part of its strategic communications and diplomatic activities
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