Abstract
This paper analyzes differences among political consultants, such as party, gender, age and experience, in order to discover if these characteristics help explain variations among consultants in their evaluation and use of negative campaigning. Multiple regression did not yield significant findings, but a discriminant analysis found that age, experience, and attitude toward the potential backlash of using negative tactics lead to significant differences in the types of media chosen to communicate negative messages.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
