Abstract

This book is a thorough yet accessible resource to support communication managers and practitioners who represent a wide range of organizations. The author draws on his expansive career as a risk, crisis, and high concern communication expert to offer a theory-based guide that will suit communication professionals in every field who often—or even infrequently—encounter high-stress situations. The author provides a research-based, relevant, and helpful risk communication resource. Technological change has radically transformed the ways in which risk communication is shared and consumed. Further, the unprecedented COVID-19 global pandemic has required many professionals to provide risk and crisis communications for the very first time. In the context of these challenges, the author presents numerous case studies from his broad career that demonstrate communication successes, failures, and lessons learned. Overall, the author provides a detailed and helpful resource on risk, high concern, and crisis communication to support communication professionals working in a wide range of contexts. His research-grounded approach is supported by numerous, compelling case studies that offer important lessons for communicators. It is rare to see such a thoroughly theoretically grounded text coupled with practical tools and techniques for communicators to employ. The book is an extensive resource for professionals who can have only one text to support their risk communication planning and practice. For teachers and students of technical and professional communication, the book establishes solid risk communication foundations.

Full Text
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