Communicating Heat-Health Information to the Public: Assessing Municipal Government Extreme Heat Event Website Content

Abstract

Abstract Extreme heat events pose a threat to human health. Forecasting and warning strategies have been developed to mitigate heat-health hazards. Yet, studies have found that the public lacks knowledge about their heat-health risks and preventive actions to take to reduce risks. Local governmental websites are an important means to communicate preparedness to the public. The purpose of this study is to examine information provided to the public on municipal government web pages of the 10 most populous U.S. cities. A two-level document and content analyses were conducted. A direct content analysis was conducted using federal government websites and documents to create the Extreme Heat Event Public Response Rubric. The rubric contains two broad categories of populations and actions that are further specified. The rubric was then used to examine local government extreme heat event websites for the 10 most populous cities in the United States. The examination of the local government sites found that information included on the websites failed to identify the breadth of populations at greater risk for adverse heat-health outcomes and omitted some recommended actions designed to prevent adverse heat-health events. Local governments often communicated concrete and simple content to the public but more complex information was not included on their websites. Significance Statement Extreme heat is the leading weather-related cause of mortality in the United States annually. Public response to extreme heat events requires that the public understand their risk and know the actions to take to mitigate that risk. The public seeks information from local government websites. Our results found that many local government websites did not provide the information to the public on the array of conditions and factors that put people at a greater risk for an adverse heat-health event, nor did the websites include information on the variety of actions that the public should take in response to an extreme heat event in order to reduce their risks. Addressing the omission of the information on these websites may improve public response to extreme heat events.