Abstract
Due to the importance of environmental issues to the public, corporations have paid more attention to these issues in recent years. This article aims to explore how Fortune 500 companies’ Web sites are used to convey corporate environmental messages. The findings indicate that these leading firms do try to communicate a number of different environmental issues or activities. However, most of these communications occur on the second- or third-level Web page rather than on the company home page. It has also been found that there is a clear association between most of the environmental issues and firm sales. Implications of the research are discussed.
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