Communicating Change: A Review and Critical Analysis of Programmatic and Participatory Implementation Approaches

Abstract

This work advances a stronger conceptual understanding of two broad, conceptual communicative treatments for implementing change: programmatic and participatory. These theoretical approaches are elucidated respectively through established communication models, activities, and strategies advanced by previous scholarship within the business and communication disciplines. Additionally, conclusions are drawn about the presupposed limitations and benefits of using these change implementation approaches in applied organizational settings. This article concludes with potential strategies for advancing research in this area.