Abstract
ABSTRACTGuided by relationship theory, this study develops and tests abbreviated operational definitions of communicated commitment and conversational voice as communicative strategies in maintaining organization-public relationships (OPRs). Researchers first identified 25 relational maintenance items from 12 prior published studies. Then surveying three independent subsamples of an organization’s key public (N = 1,169), the distilled list revealed two univariate concepts measured with a total of 11 items. The shorter scales make the measurement and evaluation of communication online and real-world activities more accessible and manageable for practitioners and academics focused on organization-public relationships.
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