Common Progress in Harmony and Cooperation: A Study on the Reference Significance of Discourse Construction in Beijing Winter Olympics for Future Global Cooperation

Abstract

Faced with the complex international situation nowadays, humanity will need to explore new international communication mechanisms to exchange information and reach consensus to jointly address future risks and challenges. The Beijing Winter Olympics provided a good paradigm and experience for future international communication. This paper will discuss three aspects of the Winter Olympics coverage: reconstructing the "metaphorical" setting, discourse exchange and cooperation, and breaking through cultural discounts to analyse how China has achieved innovation in international communication discourse during the Winter Olympics. The paper argues that the innovation of China's narrative metaphor for the Winter Olympics conveys China's national thinking on the harmonious relationship between humans and nature and responds to the question of how humans should face nature in the post-epidemic era. At the same time, China's inclusion of national discourses in the narrative highlights the internationalist spirit of the Games in promoting equality and collaboration between countries, and sets a good model for international cooperation in the post-epidemic era. At the same time, it also allows for communication content to be more effectively mitigated to break through cultural discounts and be more widely disseminated. Therefore, the study of the external communication discourse of the Winter Olympics will help to explore the future of China's more active position in international communication.