Abstract

Surprisingly, interest in knitting has grown over the last decade with the emergence of a wide range of new informative resources and markets on the Internet. This chapter focuses in particular on the use of the dedicated web platform Ravelry as a social network market. Ravelry’s database acts as a boundary object and brings together people situated on a long continuum between consumption and production. But what appears to be a major change for knitters are devices encouraging the commodification and showcasing of personal achievements. This new media tends to transform a domestic craft that is the object of intimate transactions into a socially rewarding form of conspicuous production, and makes knitting a particularly attractive activity for women who are looking for a satisfying work-life balance.

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