Abstract
Indonesia is referred to as a multicultural country, so the context of the multicultural country that is built is based on ethnicity, race, religion, groups and not customary groups where the placement of customs is part of the process of formulating public policies. This means that the context of life in the Indonesian state is multikulepresion or a country consisting of various kinds of differences. Therefore, to build good relations, it is necessary to build multicultural communication, especially in any media in supporting development in various regional sectors in Indonesia. The purpose of this paper is to describe commodification of media in helping public relations performance in the regional development sector in Indonesia: multicultural communication humanization. This research is descriptive qualitative research with ethnographic communication approach. Processing of data through the process of collecting, collecting, selecting, and presenting. The analysis technique uses communication interpretation. The results of the study indicate that development communication includes; (1) multicultural as the main character of the Indonesian nation; (2) dimensions of development through media; (3) humanization and societies in the regional development sector in Indonesia.
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