Abstract
Commitment is an attitude that reflects the extent to which an individual knows and is attached to his organization. This research aims to analyze the commitment of each stakeholder in an effort to reduce the use of plastic bottle waste in coastal areas which is used as a float for seaweed. This research uses descriptive qualitative research methods. The results of the research explain that the Nunukan district government is always trying to provide outreach to the community regarding the use of plastic bottle waste which has an impact on the environment. In this case on Affective Commitment It was explained that the Nunukan district government always innovates and supports the community and the private sector in developing innovations related to environmentally friendly or HDPE buoys. The government is currently committed to distributing 400,000 buoys to seaweed farmers by 2024, this will of course also have an impact on the situation. social and economic aspects of coastal communities. Furthermore Continuances Commitment It was explained that not only related to reducing the rate of plastic waste, the government and other stakeholders such as the Nunukan district CSR forum also always make efforts to provide assistance to the community through assistance with drilling wells and assistance related to the use of plastic bottles to be used as environmentally friendly floats. Then Normative Commitment shows that the government is working together with stakeholders in developing environmentally friendly buoy innovations to reduce the rate of use of used plastic bottles.
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