Abstract
Under the background of new technology and new media, social commerce has developed rapidly and has produced a variety of new scenarios such as live shopping. Many people have studied social commerce and social networks before, but there is still a lack of research on new business models. The paper intends to summarize the current way of social network commercialization and put forward prospects for future development: it mainly summarizes the current development of social commerce and analyzes social networks in it; Also, it summarizes the problems arising in these new scenarios and puts forward solutions. The study finds that the current new social business model makes efficient use of social networks to increase sales, but the problems it brings are also serious and should be paid attention to. It is hoped that the research can make social commerce pay attention to sustainable development in the future and solve problems promptly, and also provide a reference for future research on social commerce.
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