Abstract
The number of people surfing the internet in China has ranked the top in the world. Among then, the number of the youths occupies the main part. Social sub-cultural phenomenon is formed in the youth stage. The School of Birmingham considered such cultural phenomenon as the mainstream cultural way for youths to oppose the middle class in England in 1950s-1960s. Currently, under the function of commercialization, some features of youth network subculture have some negative social effects.
Highlights
As of the end of June 2013, the scale of Chinese netizens had reached 591 million, ranking the top in the world, (CNNIC, 2013) where youth netizens formed the main part of Chinese netizens.Youths form a unique cultural phenomenon which cultural constitutes youth network subculture in combination of network new media
According to the papers on network culture industry gained from CNKI.net, related researches concentrate on the relationship between China’s network culture industry and China’s economic development, relevant law and policy researches on development of network culture industry as well as case researches of development of network culture industry in individual provinces in China
The papers related to this paper include: Qiao Lihua’s On Juvenile-subculture and Its Value Significance under the Environment of New Media which mainly discusses the influences of new media on youth sub-cultural phenomenon; (Qiao, 2010)Analysis of Network Culture Consumption Based on Lohas idea written by LI Wenming and Lv Fuyu, which mainly discusses network cultural development and consumption trend from the perspective of spiritual consumption. (Li & Lv, 2013)
Summary
As of the end of June 2013, the scale of Chinese netizens had reached 591 million, ranking the top in the world, (CNNIC, 2013) where youth netizens formed the main part of Chinese netizens. Youths form a unique cultural phenomenon which cultural constitutes youth network subculture in combination of network new media. China has strived to develop culture industry in recent years, while network culture industry is a major part of Chinese network culture industry. Youth network subculture and commercialization combine together and interact, which has important social influence. Its social effects become the research emphasis of this paper What are the social effects? Its social effects become the research emphasis of this paper
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