Abstract
The prescription of proprietary drugs and the lack of an independent formulary may contribute to the use of a commercial source of drug information by doctors. The Monthly Index of Medical Specialties (MIMS) is one such publication available in both the United Kingdom and India. We compared the two editions for differences in the information provided and the quality of advertisements. We analysed the March 1992 issue of the British edition of MIMS and the August 1993 issue of the Indian edition, for several general features (see table). We recorded the numbers of advertisements, products under each heading and on each page, and words used to describe a product. Full page advertisements were studied in detail as described previously.1 Briefly, information provided, drug names, and the use of superlatives and …
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
