Abstract
This article examines the impact of commercial practices on popular American and British literature by analyzing the usage made since World War II of brand names and generic names in the scripts of a selected set of hit plays performed on the New York stage and the London stage. Taken together with the results of an earlier study on popular American novels, the findings lend support to the charges of increasing commercial influence in the popular literature of the postwar era. The findings also underscore the significance of earlier conceptualizations such as “word-of-author advertising” as well as commercial and non-commercial forms of materialism.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
