Abstract
The personal wealth management products of commercial banks have promoted the transformation of people’s asset allocation methods. The personal wealth management business of China’s commercial banks is still in the stage of exploration and expansion. It has established a sound and reasonable operation and sales model, and continuously improved the innovative capabilities of commercial bank personal wealth management products.
Highlights
The continuous development of the domestic economy has driven the continuous improvement of residents' income levels
Personal wealth management products refer to the design and release of banks through analysis, research, and discovery of potential target customer groups
Part of the funds raised from the target customers will be invested in relevant financial markets or purchased in accordance with the requirements of the contract
Summary
The continuous development of the domestic economy has driven the continuous improvement of residents' income levels. At the same time, compared with traditional bank personal wealth management product sales methods, innovative personal wealth management product sales methods are more flexible and convenient, and information is highly liquid, which greatly reduces the human cost of commercial banks and at the same time reasonable avoids artificially induced sales risks Increased customer acceptance. As far as the current development of personal wealth management business of domestic commercial banks is concerned, customers are mostly middle-to-high income groups among urban residents, and personal wealth management products have not been promoted and penetrated into the vast rural population. Inadequate promotion and insufficient demand directly led to commercial banks' feedback on customer needs and wealth management product use information has not yet reached a sufficient state, and insufficient understanding of information, which has resulted in the continuous innovation and specialization of commercial bank personal wealth management products Great resistance
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