Commentary on: Social Networks Uncovered: 10 Tips Every Plastic Surgeon Should Know

Abstract

In 2011, 98% of Americans routinely watched television, and 93% listened to their car radios.1 Yet lackluster outcomes have driven most plastic surgeons to discontinue their TV and radio advertising despite the massive audience. The lesson: the omnipresence of social media is not a guarantee that it will be a boon for your practice. In addition to the tips offered by Dauwe et al in “Social Networks Uncovered: 10 Tips Every Plastic Surgeon Should Know,” you need careful planning, thoughtful execution, and consistency to really maximize social media. Social media’s reach is now nearly as extensive as television or radio, but as the authors illustrate, it offers greater expediency and lower costs. It’s precisely this accessibility that has caused many practices to overlook important lessons learned from traditional media. Would you trust every member of your staff to serve …