Abstract
Hélène Joffe's (1996) article provides us with a well-presented argument detailing the failings of Knowledge, Attitude, Belief and Practice (KABP) approaches in the domain of AIDS/HIV prevention behaviours and argues that the Theory of Social Representations (Moscovici, 1984) offers a useful alternative perspective. In this commentary I would like to expand on some of the issues she raises and to counter-argue that the case for adopting social representations theory as an alternative to KABP approaches has yet to be made convincingly. To do this I will first consider the problems surrounding traditional KABP approaches, then discuss social representations theory as an alternative and consider alternatives on the way.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.