Abstract
Marketing the Earth sciences to prospective students is a challenge to all university faculties today as well as a critical element in the personnel planning for many organizations. Roel Snieder and Chris Spiers (Eos, 19 March 2002, p. 131) reported that they uncovered a fundamental disconnect between the reasons faculty members assume that students are attracted to the Earth sciences, and the reasons students actually gave based on survey data. By confronting these survey results, and accepting them, the departments and faculty have found some new and better ways to recruit new students.
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