Comment les vétérinaires communiqueront-ils demain? Tendances pour les praticiens et pour la profession

Abstract

How will veterinarians communicate tomorrow ? Tendencies for practitioners and veterinary profession. French veterinarians are now allowed by the Code of ethics to communicate more. This important change for the profession comes at the same time as a massive transformation of global corporate and institutional communication driven by the internet. Two major new concepts seem to apply to veterinary communication, customer experience and human to human. Now, pet owners expect veterinarians to offer them not only an efficient service, but also a positive overall emotional experience that extends to all real or virtual contacts upstream and downstream of the veterinary consultation. To meet this challenge, the concept of a personalized communication, centered on the human relation, from human to human, seems to impose itself. Like veterinarian companies, professional institutions and associations face the same challenges, which require the same solutions.