Abstract
I'd like to present a field guide to business sustainability-some guidelines to help navigate the rough waters of today. I hope that through this you hear that the right track for growth is innovation. And we need to nurture innovation to keep us on course for sustainable growth in the plastics industry. First, I would like to talk about sustainability-what it is and why it's so important. When you consider political and economic factors-war, market dislocation, currency fluctuation, regulatory factors-it can be difficult to concentrate on what it truly takes to win in business.
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