Commemorative spaces as means of enhancing campus diversity

Abstract

Purpose – The purpose of this study is to examine commemorative spaces on college campuses as in/effective means of enhancing the collegiate communities’ wealth of diversity. Design/methodology/approach – This research is rooted in both rhetorical communication and higher education theories to maximize our study’s ability to identify potential problems and opportunities for improvement. Upon reviewing the higher education trend of creating commemorative spaces to preserve, educate and celebrate the rich history of minority groups, a case study is provided through which the authors caution about the spaces’ potential relational and rhetorical problems. Findings – This case study reveals that the context and visual rhetoric of a commemorative space is related to its perceived message (whether intended or unintended) and utility in enhancing campus diversity. Originality/value – Explanations and suggestions regarding openings for future understanding, progress and collaboration among institutions of higher education and within their student body communities are provided.