Coming Out to Tell Our Stories: Using Queer Theory to Understand the Career Experiences of Gay Men in Public Relations

Abstract

Despite the increasing focus on understanding the diversity of public relations, academics and practitioners have largely ignored gay men. Grounded in queer theory, this qualitative study examines the experiences of gay men working in public relations. We used in-depth interviews and focus groups to allow participants to discuss their careers openly. Practitioners indicated that they enjoyed working in public relations, although they pointed out areas of dissatisfaction and suggested ways to improve the working environment for gay men. These include an increased awareness of personal lives and the gay community, reduction of stereotypes, and adopting diversity-friendly policies.