Abstract
ABSTRACT YouTube is increasingly used as a platform for knowledge sharing and construction. It provides a space for micro-celebrities to interact with audience from different lingua-cultural backgrounds. Such interactions, provide opportunities for people to make aspects of identities (ir)relevant through doing interculturality. While studies on interculturality tended to focus on language, how multimodal resources are used to perform interculturality warrants further investigation. This paper explores how interculturality is constructed by a strategic deployment of multimodal and multilingual resources. By conducting multimodal analysis on two ‘moments’ of a video, this paper contributes to an understanding of multimodal construction of interculturality.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
