Abstract
R ESEARCH IN PRICE forecasting has attracted the attention of professional economists, but, by and large, such research has contributed little to practical decision making. Two basic reasons can be cited for this failure. First, price researchers have failed to define clearly specific real world problems of importance and to identify alternative solutions before undertaking analyses. Second, the preoccupation with estimating demand and supply relationships and interpreting their practical significance in terms of flexibilities or elasticities has led only incidentally to useful price forecasting. In finding solutions for structural systems rather than solutions to specific management problems there is a tendency to:
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