Abstract

BackgroundPre-drinking refers to the consumption of alcohol at home or a private residence prior to attending a subsequent social event. We present the study protocol of an online theory-based intervention to reduce pre-drinking and related harm in pre-drinking undergraduates, using behavior change techniques targeting the motivational and volitional phases of behaviour.DesignA fully randomized 2 (autonomy support: present vs. absent) x 2 (implementation intention: present vs. absent) between-participants design will be used to ascertain the effectiveness of the intervention in reducing pre-drinking alcohol consumption and alcohol-related harm. Participants will complete a range of theory-based measures prior to being allocated to one of the four experimental conditions. Four weeks later, participants will complete a follow-up questionnaire comprised of theoretical and behavioral measures.AnalysesThe main and interactive effects of the intervention components in reducing our primary dependent variables, namely, pre-drinking alcohol consumption and alcohol-related harm at four-week follow-up will be tested. Baseline alcohol consumption and demographic information will be included in the analysis as covariates.DiscussionThis online intervention is the first to be developed to reduce pre-drinking alcohol consumption, a behaviour linked to increased risk of alcohol-related harm. The intervention targets motivational and volitional components of the behaviour change process and is therefore likely to lead to greater reductions in pre-drinking alcohol consumption and experience of alcohol-related harm compared to either approach in isolation. If successful, the intervention can be implemented across various contexts and in populations where pre-drinking is prevalent.Trial registration ACTRN12614001102662. Registered 16 October 2014.

Highlights

  • Pre-drinking refers to the consumption of alcohol at home or a private residence prior to attending a subsequent social event

  • The intervention targets motivational and volitional components of the behaviour change process and is likely to lead to greater reductions in pre-drinking alcohol consumption and experience of alcohol-related harm compared to either approach in isolation

  • The present protocol has outlined a theory-based intervention that will attempt to reduce pre-drinking alcohol consumption and alcohol-related harm, by targeting the volitional and motivational phases of action, according to the actionphase model outlined by Heckhausen and Gollwitzer [74]

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Summary

Introduction

Pre-drinking refers to the consumption of alcohol at home or a private residence prior to attending a subsequent social event. Recent research has focussed on pre-drinking, the practice of consuming alcohol prior to attending a subsequent event, where alcohol consumption often continues [8, 9]. Pre-drinking has been found to constitute more than 40 % of alcohol consumption on drinking occasions [11], and an Australian multi-site study conducted in night entertainment areas found 65 % of people reported pre-drinking prior to ‘going out’ for that evening [12]. Have students cited cost as influencing their pre-drinking [11, 16], but Miller and Droste [17] have shown that students change their hypothetical drinking decisions based on increases in the cost per drink. A recent study shows a relationship between strongly endorsing a cost motive for pre-drinking, and higher reported typical pre-drinking consumption [18]

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