Abstract
Effectiveness of longitudinal search analytics is studied, in the sense that search log analysis can be used as a tool to enhance website information architecture. A methodology of analysis is described, obtaining the seasonality of queries through the combination of studies on internal search logs (from internal search engines) and external search logs (from Google). Results show that a better information architecture produces better information retrieval results, both for external or internet search engines and for internal search engines
Published Version (Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.