Colour Maker ‐ an infinite shade card and the colour trend setter of shades in the industry

Abstract

Shade Card restricted consumers to a couple of hundred shades but many consumers long to have a unique colour on the walls of their houses. So, as a first attempt, the paint industry in India came out with a 1,000 colour shade card, wherein all the shades were supposed to be covered. The advertisement campaign used the phrase, “The colour that I want”, but it still would not give an infinite range of shades to choose from. Choosing a shade could be made very simple if super VGA technology, which is able to reproduce over 16 million colours, is interfaced to the Kubelka Munk equation of K, the absorption coefficient, and S, the scatter coefficient, to produce an infinite shade card. There would be no need to create a colour database, as the same database as used for matching and corrections would form the basis of this colour trend setter in the industry. This system has now been incorporated as part of a new colour matching system product called Colour Maker.