Abstract
Digital dental photography has rapidly evolved into one of the most powerful tools in the dental world from documentation of dento-legal information to communication, portfolio creation, advertising and marketing. Human memory has been described as terribly short and decidedly fickle. Photography provides the solution to this, aiming to capture in an image the precise picture seen by the naked human eye. Accurate and true reproduction of colour in an image is one of the most important elements in dental photography. Dental photography can mistakenly be viewed as overly technical and unreasonably complex. We present a simple and innovative, yet incredibly inexpensive, way to faithfully reproduce colour in an image. The importance of file format is explored alongside the risks of image manipulation, teledentistry and the consequences of misleading advertising campaigns.
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