COLORISTIC DESIGN OF CLOTHING ON THE BASIS OF COLOR PERCEPTION

Abstract

This work contains knowledge about a color theory that plays an important role in the process of planning the visual variety of clothing. The special attention is paid to the creation of the authors’ clothing models on the base of the color perception. The fractal structural model of perception of color is worked out. It allows taking into account character of functioning of component parts of this process. The consumers’ reactions to the color of a garment are taken into account. The consumers’ color preferences from the standpoint of not only the personality of the individual, but also the socio-psychological appearance are determined. Using the results of the current research, а designer can choose the color solution for single or serial production, as well as specify a certain color range, which can also be applied for outfits. In the last stage, a transition to the distribution of selected colors among the details of a garment is made. It takes into account the dimensions of the specific elements to obtain a harmonious combination of proportions of details.