Abstract

Colorism refers to the prejudicial treatment of people based on their skin color (cutaneo‐chroma). Other phenotypic characteristics, such as eye color and hair texture, may also serve as the basis of similar kinds of prejudicial treatment. However, skin color is by far the most important and frequently used criterion. Notwithstanding exceptions, colorism predominantly privileges lighter skin tone over darker. It manifests its effects in many areas of social life and adds a layer of complexity to the group hierarchy and both intergroup and intragroup relations in society. It is a worldwide phenomenon that is practiced by white and nonwhite people, majority groups and minority groups alike. The effect of colorism is achieved by associating positive or negative social meanings with skin tone gradation.

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