Colorism and Stereotypes in Asia: A Post colonial Reading and Evaluation

Abstract

Asia with its vibrant nature of different culture and celebrations, somehow portrays norms and ideas that would consciously become an integral part of cultural and societal values. As such, color consciousness is co-related in the very nature of Asia as a whole in numerous forms; of which allows into identity, beauty and social and cultural values. This study is investigating and evaluating the idea of colorism that of which has been in the deep-rooted ideology of each part of Asia from the landscape of history itself; colonial structure to class, identity, beauty and representations. The idea is constructed in various forms of class structure, thus formulated into beauty standards and stereotypes in Asian culture. Through postcolonial reading of theoretical practice in cultural artifacts makes it possible to examine this issue efficiently.