Abstract
This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen savers remains almost nonexistent. Unknown or taking too long to apply, this feature is not attractive to persons interviewed who do not use it for sustainable development purposes. The paper presents the results of this qualitative study, offering an interpretive analysis of the reasons and factors explaining this type of computer user’s behavior. The paper also discusses the potential of using screensaver functionality in e-commerce websites, particularly in the Mediterranean region. In this direction it looks into how this could be provided by the establishment of two elements - a browser and a website extension, which will be tested in a future online experiment.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.