Abstract
It has been found that ease of recognizing or remembering a color is directly related to frequency of use of that color name. If Brown and Lenneberg (1954) and Lenneberg (1961) are correct, this phenomenon is a linguistic one. If Horowitz, Norman, and Day (1966) are correct, it is perceptual in nature, since the most codable color names (high-frequency words) are probably used to label most frequent sensory experiences (p. 13). If phenomenon is in fact based on sensation, then using a high-frequency word like 'blue' should result in no better recognition than a low-frequency synonym like 'azure,' since both have approximately same frequency of sensation. If it is based on frequency of codability, word blue should result in better recognition than word azure. It was hypothesized that color recall is a function of codability and not of frequency of sensory experience.
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