Abstract

From the point of view of physics and physiology, the perception of color should be the same by all people, but the process and associations connected with it have historical and cultural determinants in different nations. The conceptual apparatus of color linguistics is studied in different scientific studies and from different points of view. The material of this study comprises riddles extracted from Khanty folklore by the method of continuous sampling, as well as scientific literature on the descriptionof color words. A common way of creating riddle metaphors is color matching. Therefore, exploring color words in the Khanty riddles allows us to reveal the cognitive, pragmatic and cultural factors of language functioning. The present research highlights the role of color terms in the formation of linguistic worldview, as well as conceptualizes and defines the place of the color vocabulary in the cognitive process. Key words: Khanty riddles, basic color terms, color words.

Highlights

  • Language is a mirror of culture reflecting the real world of the people, i.e. the native speaker, and their mentality, character, customs, traditions, as well as perceptual features and color terms

  • The objective of our study is to identify the semantic and cultural specificity of color terms in the Khanty language

  • The following names of colors were revealed in the Khanty riddles: ‘нуви’ white – 11, ‘питы’ black – 10, ‘вўрты’ red – 13, ‘питы вўрты’ dark red – 2, ‘вўрты вўщԓəәм’ literally red-and-yellow – 2, ‘вусты’ green – 1, ‘вўщлəәм’ yellow – 1, ‘cорни, сорнеӈ’

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Summary

Introduction

Language is a mirror of culture reflecting the real world of the people, i.e. the native speaker, and their mentality, character, customs, traditions, as well as perceptual features and color terms. The use of color terms increases significantly the emotional and expressive meaning of the communication process; these linguistic units can express the most subtle relations and aspects of people's life. The system of color terms and color perceptions is marked by ethnic and culturological features [1,2,3,4]. Ethnic coloristics is filled with deep philosophical meaning and is a reflection of the people's worldview, their various sacred, mythical, religious, cultural and social strata. The relevance of the color words study consists in perceiving them as vehicles and instruments of national cultures and languages, as well as cognitive, pragmatic and ethnocultural factors of language functioning [6,7,8]

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