Abstract
Colors resemble an essential part of most females' choices in various parts of life. The present study investigates differences between British and Jordanian females' choices of colors of clothes.Ten British females and ten Jordanian females, ranging 30-45 years old, have answered a questionnaire that is divided into four sections related to: personal information, showing how and why they chose different colors for different reasons. Analysis of the data shows clear differences between the British and Jordanian females. The purpose of this study is to uncover the cultural differences between British and Jordanian females in their choices of colors.
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