College Fund Raising Using Theoretical Perspectives to Understand Donor Motives

Abstract

This paper provides senior leadership teams with a body of literature that will guide the development of fund-raising strategy and provides an interdisciplinary context for understanding donor motives. Consideration of these theoretical foundations can help shape the fund-raising philosophy of the institution. These perspectives also have practical implications on the interactions between the College and its alumni including how the College communicates with alumni or how donors are recognized for their generosity.