COLLECTIVE STRATEGY FORMULATION: AN EXPERIMENTAL RESEARCH ASSESSING THE POSITIVE IMPACT OF GROUP DECISION SUPPORT SYSTEM ON WORK GROUP

Karim Gassemi

doi:10.32479/irmm.8522

Abstract

Since the formulation of organizational strategy has been recognized as a collective process, several studies have assessed the usefulness of group decision support system “(GDSS)” inside the collective process of strategy formulation. This research evaluates the impact of GDSS on the collective process of strategy formulation. The competing values approach (CVA) model “CVA” was used as a theoretical basis and framework to evaluate the group's interaction and work. The research model includes one independent variable, two controlled variables and eight dependent variables. Eight research hypotheses were defined and empirically tested. Experimental laboratories with predefined procedures were conducted. 60 participants were randomly defined in groups of five peoples. The results indicate that the group supported by a GDSS perceives the best perception of the collective strategy formulation process comparing to groups supported by manual structure and control groups.Keywords: Group Decision Support System, Collective Strategy Formulation Process, Competing Values Approach Model, Adaptive Structuration Theory, Group Interaction ProcessJEL Classification: O33DOI: https://doi.org/10.32479/irmm.8522

Highlights

Since the process of formulating strategy has been recognized as a collective process (Henry et al, 1998; Johnson et al, 2008; Elbeltagi, 2002; Sastre-Castillo and Ortega-Parra, 2013), the need to develop approaches for efficient strategy formulation emphasizing on effective group work is becoming a priority
The highly significant results achieved by the GDSS groups compared to the MANUAL and CONTROL groups are due to the integration of a GDSS into the collective strategy formulation process
Based on the quantitative and qualitative analyzes of the three types of research interaction process; we believe that a GDSS positively impacts the collective strategy formulation process

Summary

Introduction

Since the process of formulating strategy has been recognized as a collective process (Henry et al, 1998; Johnson et al, 2008; Elbeltagi, 2002; Sastre-Castillo and Ortega-Parra, 2013), the need to develop approaches for efficient strategy formulation emphasizing on effective group work is becoming a priority. A few studies have investigated the impact of GDSS on the collective process of strategy formulation (Wotto, 2016). Using a theoretical framework noted “CVA” for “competing values approach” (McCartt and Rohrbaugh, 1995), this research investigates the impact of GDSS into collective strategy formulation process. The first part, presents the conceptual framework of the research as well as the research model. The third part concerns the presentation of statistical results as well as the test of the hypothesis. The fourth part presents a qualitative analysis of the different results of the research. The fifth part presents a conclusion and a reflection on the integration of GDSS into the strategy formulation process

Methods

Results

Discussion

Conclusion