Collecting traces of the outside world: an alternative collective memory of the lockdown

Abstract

ABSTRACT During the COVID-19 lockdown, cultural heritage institutions responded promptly to this difficult time by launching a series of digital collections of traces of this historical moment. Due to the limitations of the lockdown, such collections have generally focused on the intimate dimension of the pandemic, representing represented the outside world (streets, shops, cultural venues, etc.) as a site of emptiness. This paper examines the ‘Windows in lockdown’ initiative, which aimed to collect photographs of the messages displayed in physical locations during the lockdown period. The collection was carried out through an action research approach based on a participatory platform and social media. A collection of 1,224 photos taken in France between March and May 2020 was built. This paper analyses this collection through a social semiotics approach. The analysis highlights the role played by the outside world as a generator of an alternative collective memory during COVID-19.