Collecting Political Meaning from the Count of Metaphor

Abstract

This chapter presents a political semantic method and approach to metaphor. The study that is itself rooted within political psychology and persuasion has continued in the tradition of discursive approaches that are particularly concerned with developing methods. Again the assumption is that metaphors in discourse can be studied as political phenomena. We start with an overview of significant contributions and elaborate the role and effects of metaphor in political discourse. The method of the metaphor power model for the (quantitative) political semantic approach is detailed in the second Section. At the heart of the model are the identification and categorization of metaphor. With the help of many examples it is explained how particular political meaning is derived from the calculation of metaphor power in discourse. The third Section discusses some results and implications from empirical studies with the metaphor power model.KeywordsPolitical DiscourseTelevision NewsPolitical PsychologyPolitical RhetoricPolitical SpeechThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.