Abstract
Collaboration between universities and industry is a strategic collaboration that aims to connect the world of education with the world of industry, creating concussion benefits for both. Universities improve curriculum relevance, prepare work-ready graduates, and pursue innovation. Industry can access young talent, face challenges with new thinking, and contribute to the development of science and technology. Through this collaboration, lecturers and students are involved in research and industrial work practices, develop professional skills, and get direct feedback. This collaboration also enhances the transfer of knowledge and technology, with universities disseminating knowledge through research to industry and industry applying it to business innovation. Despite the challenges of different interests, cultures, and timelines, the benefits of collaboration can positively impact both parties and society to increase innovation and competitive advantage.
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