Abstract
Abstract Background: The incorporation of corporate social responsibility (CSR) into the business strategy of construction firms boosts their corporate reputation, while at the same time reduces the risk and the external pressure for minimizing a negative societal footprint. Objectives: This study aims to determine the current state of CSR in the Croatian construction industry, in terms of knowing and practicing, and to offer a collaborative strategic view as a viable CSR approach. Methods/Approach: A survey research among large Croatian construction companies regarding CSR in the context of collaboration with stakeholders was carried out and the results were analyzed using the multidimensional unfolding procedure. Results: Results show that for the Croatian construction companies CSR activities are important, but they are not widely seen as a benefit to overall business strategies yet. Conclusions: Results of the research could be helpful to construction firms in the efficient and effective stakeholder engagement, as well as in the development of the calibrated CSR strategy.
Highlights
A company's interactions and interdependencies with society are numerous and complex
This study aims to determine whether Croatian construction firms are familiar with the concept of corporate social responsibility (CSR) and whether this concept is being applied in the construction sector
We have a small number of firms in the sample and did not get any coherent results from factor analysis, so we tried with the Multidimensional Unfolding methodology
Summary
A company's interactions and interdependencies with society are numerous and complex. As explained in Keys et al (2009), when it comes to CSR, there are no easy answers on what to do or how to do it In their view, CSR is about doing good business and creatively addressing important issues facing business and society. Conclusions: Results of the research could be helpful to construction firms in the efficient and effective stakeholder engagement, as well as in the development of the calibrated CSR strategy. (2021), “Collaborative Strategic View in Corporate Social Responsibility – Construction Industry Case”, Business Systems Research, Vol 12, No 1, pp.
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