Abstract
Social Network Analysis (SNA) has been applied in several case studies. SNA is applied to enhance the company's marketing strategy as well as small and medium businesses. This research proposes a collaborative model using content-based and user-based approach, with the centrality measurement methods. Content-based approach tends to focus on tweet content analysis of the existing nodes in a network, while the user-based approach focuses on the connections between users in the network twitter. The model will combine the advantages of collaborative content-based and user-based approach, to find the most influential people in a twitter network to make the dissemination of information more effectively and efficiently.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
