Collaborative projects: sustainable development and risk management in the corrugated cardboard industry

Abstract

The high costs of environmentally responsible and socially just approaches are some of the factors that hinder the implementation of sustainable projects in the industrial sector. However, upstream collaborative integration in the corrugated cardboard industry in southeastern Brazil is a reality. In this context, this study aimed to highlight the structure of a collaborative sustainable project in the context of the corrugated cardboard industry, to analyze ESG risk management in the corrugated cardboard industry in the Southeast Region of Brazil, the relationship between ESG risk management and social responsibility in corrugated cardboard industries, the strengths and weaknesses of risk management models in use by the consulted participants, and to propose innovations regarding risk analysis, applicable in sustainable projects with a collaborative bias. The methodology adopted was the case study, with consultation with managers in professional activity in the industrial sector, corroborated by document analysis and systematic review of the literature. We identified preliminary risk analysis (PRA) and failure mode analysis (FMEA) as key practices used by managers in the corrugated paper industry in the region. These practices are insufficient in the convergence of objectives, engagement with the community, and extension of the lifecycle of products and processes. Our findings show that the sustainability of a project may be an extension of the risk analyses carried out in the initial phase, mainly about strategic decision-making and the operationalization of investments. Without bias to the need for risk analysis, the life cycle analysis is also an effective way of highlighting the critical factors, weaknesses, and strengths of a sustainable project. The study indicates the so-called GUT matrix approach (gravity – urgency – tendency) as the most suitable for innovation in risk analyses oriented towards sustainable projects in the analyzed sector.