Abstract
This research aims to explore the process of establishing Jodipan village as area tourism. Before Jodipan Village as a tourism area, the Village is a slum area of Brantas River. This descriptive research utilized observation data collection techniques such as documentation and interviews and by using qualitative data analysis with Nvivo 12 plus. The research result indicates that the policy formation process of Jodipan village destination has been done through a collaborative governance model program formulated by a group of students’ Universitas Muhammadiyah Malang, a university in Malang Indonesia. It involved several stakeholders, such as PT. Decofresh, Soldiers, mural community, local community, student team, mass media, and city government officials. In case, the formulation of the Kampung Warna Warni Jodipan development policy as sustainable village tourism needs to prioritize by partnerships among the actors concerned through collaborative governance principles.
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